Product Branding

Make sure you give your brand the attention that it deserves by making use of our fast and reliable in-house branding solutions. Through expertise in our branding techniques, it is our goal to make your branding experience as simple as possible.

Our long-term strategy is naturally to outsource work and support local industry as part of our ‘job creation’ drive.


Screen printing typically uses a fabric stretched tightly over a frame. Images are created by blocking parts of the screen using various techniques. Ink is forced through the open areas of the screen onto the surface of the object. A separate screen must be created for each colour to be printed and colours must be applied in passes allowing drying time between each. This is the most common method of imprinting on promotional items and apparel such as T-shirts. The digitiser must actually recreate the artwork using stitches. Then it programs the sewing machine to sew a specific type of design, in a specific colour, with a specific type of stitch. This is the process known as digitising. Screen printing is more cost-efficient compared to digital printing because it can create large quantities of the design that you want at a faster turnaround. Higher volumes of identical graphics can also be mass produced using the screen printing process. This is what makes this the best printing option to use for larger orders.


Dye Sublimation is a digital print process whereby artwork is printed on a coated paper and then heat transferred onto specialised substrates or directly sublimated onto specialised substrates. The most exciting part is that you get to design your branding from beginning to end. In the apparel world, sublimation is a game-changer. Customise any vest for every occasion – whether it is for outdoor or indoor activities. Sublimation is most commonly used on field garments – from golfers, soccer jerseys, basketball, and netball. Even to rugby!


Embroidery is a design stitched onto a material through the use of a high-speed, computer- controlled sewing machine. Artwork must first be “digitised,” which is the specialised process of converting two-dimensional artwork into stitches or thread. The digitiser must actually re-create the artwork using stitches. Then it programs the sewing machine to sew a specific type of design, in a specific colour, with a specific type of stitch. This is the process known as digitising. Embroidery is most commonly used on logo patches, apparel, caps or hats.


An etched plate is covered with ink and then wiped clean, leaving ink in the recessed areas. A silicone pad is then pressed against the plate, pulling the ink out of the recesses, and pressing it directly onto the product. Pad printing is most commonly used on gifting products.


Laser engraving is the process of permanently marking the surface of an item with a very high-intensity light source. Lasers are divided into 2 main categories: CO2 lasers, which cut and mark on organic items (cork, wood, glass, plastic and leather), and YAG lasers, which are used for marking metals. Laser engraving is most commonly used on gifting products.


A thin layer of Polyurethane resin is applied to a digital sticker, creating a 3D effect. Standalone products include dome stickers, name badges, key rings, and zip pullers.


Stickers are digitally printed and then automatically cut to shape. Stickers are then applied onto the products. These stickers can be applied to both smooth and rigid surfaces.


A heat press is a machine engineered to imprint a design or graphic on a substrate, such as a t-shirt, with the application of heat and pressure for a set period of time. A heat press is used to permanently apply a heat transfer to a surface. Garments such as t-shirts that have been printed through heat transfer methods are of high quality and are long-lasting.


Direct digital printing is a technique where a digital print is printed onto a special transfer paper and the product that is being branded is treated with a chemical. The logo is then applied and the transfer paper is then placed onto the product, transferring the ink from the paper directly onto the product.

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