Business Marketing

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DID YOU KNOW ? We have one of the most popular business directories in South Africa with more than 3,8million visitors already ! We are indeed proud of these statistics considering that we have never advertised our services.
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WHY BUSINESSES LIST WITH US?

Many business owners are not sure what advantageous there are of being listed in an online business directory such as ours. Our business directory listings have already proved that they do work wonders for any business – large or small. Below are some of the reasons why your business should be listed with us.

1. GOOGLE LIKES US AND OUR CHARACTERISTICS1,

Its first page of search results regularly contains pages from our online directory. If you get listed in our online business directory, you have a chance of benefitting from our well-established SEO and a good chance of showing up on the first page of Google. Online business directories have immense benefits, and neglecting them can actually hurt your business. So, get started today with creating, claiming, and updating your listings online. NEVER consider the cost of being listed on our business directory as ‘wasted expenditure’.

IT CERTAINLY IS NOT !

Some business owners mistake online directories as huge databases where their listing will just get lost in the shuffle. The truth is, online business directories have significant benefits for small and large businesses such as:

2. AMPLIFY YOUR BUSINESS ONLINE PRESENCE

If you search for your business name on the internet, you will likely see your business show up in directory in which you are listed.

3. IMPROVE YOUR BUSINESS VISIBILITY

Our online business directory has advanced filtering and suggesting capabilities, and serve to connect you with your target audience. Our directory is beneficial as it makes your business visible to your local community.

4. GET DISCOVERED MORE

Our online business directory allows users to search by specific criteria, such as service, location, and category. By simply entering complete and accurate information in your listing, the directory will then connect your business to the people searching for it, even if they don’t search your business name explicitly. This is highly beneficial because oftentimes, people don’t know to search a specific business name or the specific service they need.

5. USE WORD-OF-MOUTH

Most online business directories have a customer review component, as word of mouth has always been a trusted source for consumers. With real time and sharing capabilities of mobile devices, customers can now publish reviews more quickly—even during their experience. People seek out and trust online customer reviews today more than ever, so get listed in online business directories and you’ll be placed in a direct channel to your target audience.

6. STRENGTHEN YOUR BUSINESS REPUTATION

The fear of negative reviews prevents many businesses from getting listed online, but this shuts them off from getting positive reviews too, which are essential for a good reputation. As long as you know how to properly handle one, the cost of one negative review is outweighed by the benefit of many positive reviews. Plus, a mix of reviews can even strengthen your reputation, as it shows that you are a genuine and healthy company that has nothing to hide.

7. INCREASE YOUR BRAND AWARENESS

When a user performs a search in an online business directory, it will display a list of relevant results, each with a brief snapshot so that you can decide which one to click on to learn more. This means that even if a user doesn’t click on your listing, they still see your business. Every encounter a person has with your business increases their awareness and familiarity with your brand, which warms them up for further engagement.

8. BOOST YOUR BUSINESS VISIBILITY

Search engine optimization (SEO) is the practice of providing your web content in such a way that search engines will favour it and rank it higher in results for applicable searches. The more information on our website, and the more consistent that information is, the better your business will rank. Online business listings are a great way to support and supplement your already existing information to give it that extra validation.

9. SHOW UP ON GOOGLE SEARCHES

It is possible to get on the first page of Google through good SEO practices (let us show you how), but it can take a while before seeing results. Patience is the name of the game. Once on page 1 – always on page 1. Search engines like Google and many others regularly ‘crawl’ our business directory frequently. They collect the latest information so your business benefits from our well-established SEO showing high on search engine rankings.

Visit our business directory website at www.xpose.co.za

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